Senior eCommerce Analyst

Company: Green Thumb Industries
Location: Chicago
Posted on: October 14, 2024

Job Description:

The Role
We are seeking a highly analytical and detail-oriented Senior eCommerce Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
Responsibilities

• 
  
• Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.
  
• Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
  
• Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
  
• A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
  
• Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
  
• Collaboration: Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates.
  
• Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies.
  
  Qualifications
  
  • 
    
  • Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
    
  • Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred
    
  • Communication Skills: Excellent communication and presentation skills.
    
  • Analytical Skills: Proven analytical skills and experience working with large datasets.
    
  • Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R)
    
  • Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.
    
  • Certifications: Google Analytics certification or similar preferred
    
    Additional Requirements
    
    
    Must passany and allrequired background checks
    Must be and remain compliant with all legal or company regulations for working in the industry
    Must be a minimum of 21 years of age
    
    
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Keywords: Green Thumb Industries, Elkhart , Senior eCommerce Analyst, Professions , Chicago, Indiana