Demand Generation Associate

Company: VirtualVocations
Location: Kalamazoo
Posted on: October 16, 2024

Job Description:

A company is looking for a Demand Generation Associate to support integrated marketing campaigns and lead audience initiatives.

Key Responsibilities:

Lead planning and execution of trade shows, webinars, and content collaborations
Write and contribute to short-form copy for various marketing materials
Analyze reports to track the success of demand generation programs

Required Qualifications:

Understanding of lead generation metrics such as CTR, conversions, and MQLs
Experience with Salesforce, Marketo, and other marketing automation platforms
Familiarity with webinar platforms and data visualization tools
Experience in enterprise email marketing is a plus
Ability to manage multiple projects and shifting priorities

Keywords: VirtualVocations, Elkhart , Demand Generation Associate, Other , Kalamazoo, Indiana

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