Marketing Manager
Company: Fire Police City County FCU
Location: Fort Wayne
Posted on: October 30, 2024
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Job Description:
Description: JOB SUMMARYOversee the daily marketing operations
of the credit union, ensuring seamless execution of all
initiatives. Develop, implement, and monitor marketing programs,
advertising campaigns, promotions, and communication channels to
support business goals. Coordinate and assist with community
service activities, ensuring alignment with the credit union's
values. Maintain compliance with internal policies and external
regulations, ensuring all marketing efforts meet industry standards
and legal requirements.ESSENTIAL FUNCTIONS - Envision, design,
develop, and implement innovative marketing and public relations
programs for the credit union. Track, evaluate, and update programs
to ensure effectiveness and alignment with strategic goals. -
Analyze market trends, demographic data, and member behavior to
assess demand for current and potential products or services. Stay
informed of marketplace shifts to maintain a competitive edge. -
Create and review marketing communications such as newsletters,
direct mail, press releases, and collateral materials. Manage the
design, content, and delivery of campaigns with external
advertising or marketing vendors when necessary. - Assess and
select vendors that align with the credit union's marketing goals
and standards, ensuring strong partnerships and effective
collaboration. - Ensure all marketing and public relations
materials comply with applicable state and federal regulations.
Stay updated on evolving rules to maintain compliance. - Develop,
implement, and evaluate marketing department policies and
procedures to optimize efficiency and effectiveness. - Monitor the
marketing budget and track expenses; approve expenses that are in
the budget; research and justify expenses that are outside the
approved budget for management review. - Direct and oversee the
production and distribution of member communications, including
newsletters, promotional campaigns, educational content, and
product announcements via email, social media, and other channels.
- Communicate effectively with staff, members, and other
stakeholders regarding promotions, new products, and marketing
initiatives to ensure smooth program execution and awareness. -
Manage vendor relationships and contracts for the production and
delivery of marketing materials. - Assist/ensure that all marketing
and public relations materials comply with State and Federal rules
and regulations for the credit union. Keep abreast in changing
rules and regulations. - Develops and manages the strategic
marketing plan on the annal basis and update as needed. -
Responsible for the overall maintenance and updating of the Credit
Union website. Monitors and reviews the website on a regular basis
to keep abreast of latest website trends in the industry. Works
with website hosting vendor in website enhancements and
improvements. Analyzes website metrics and visitor behavior to
continually improve website for the member experience. - Support
initiatives as directed by the President/CEO or Executive
Management and perform other duties as assigned.Requirements:
COMPETENCIES/SKILLS - Analytical and Problem-Solving Skills -
Budget and Brand Management - Content Creation - Creativity -
Digital Marketing Expertise - Effective Communicator - Excellent
Communication, Verbal and Written Skills - Interpersonal and Member
Service skills - Leadership and Team Management Skills -
Organizational Skills and Attention to Detail - Problem-Solver -
Software Proficiency - Strong Attention to Detail - Teamwork - Time
Management REQUIREMENTS/QUALIFICATIONS - Associate's Degree in
Marketing Preferred or Equivalent - 5 or more years' experience in
Sales and/or Marketing Field preferredPHYSICAL DEMANDS AND WORK
ENVIRONMENTThe physical demands described here are representative
of those that must be met by an employee to successfully perform
the essential functions of this position. Reasonable accommodations
may be made to enable individuals with disabilities to perform the
functions.This job operates in a clerical office setting. This role
routinely uses standard office equipment such as computers, phone,
photocopiers/scanners, filling cabinets, 10-key calculator, and fax
machines. The position requires manual dexterity, the ability to
lift files and open filing cabinets. The employee is required to
stand, walk, sit, reach with hands and arms; climb or balance; and
stoop, kneel, crouch, or crawl as necessary.The employee must be
able to occasionally lift and/or move up to 50 pounds. Specific
vision abilities required by this position include close vision,
distance vision, color vision, peripheral vision, and the ability
to adjust focus.The noise level in the work environment is usually
moderate.OTHER DUTIESPlease note this job description is not
designed to cover or contain a comprehensive list of activities,
duties or responsibilities that are required of the employee for
this job. Duties, responsibilities and activities may change at any
time with or without notice.
PIebaa221acf9c-37248-35893421
Keywords: Fire Police City County FCU, Elkhart , Marketing Manager, Executive , Fort Wayne, Indiana
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