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Senior Digital Marketing Strategist

Company: VirtualVocations
Location: South Bend
Posted on: October 16, 2024

Job Description:

A company is looking for a Senior Digital Marketing Specialist to lead paid media initiatives focusing on AI technologies and digital optimization.



Key Responsibilities

Develop and execute high-level paid media strategies leveraging AI and automation
Manage end-to-end execution of complex paid media campaigns across multiple platforms
Utilize advanced audience modeling techniques to enhance campaign engagement and conversion


Required Qualifications

Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
5+ years of experience in paid media management with a focus on digital advertising
Expertise in AI tools for marketing automation and audience analytics
Proven track record of driving measurable results through data interpretation and performance analysis
Extensive experience with major advertising platforms and analytics tools

Keywords: VirtualVocations, Elkhart , Senior Digital Marketing Strategist, Advertising , South Bend, Indiana

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